dedica 4-24 Messen & Events (Messe-Nachbericht)

WerbeWiesn, 11.September 2024 – A festival of advertising media with Bavarian flair

MUNICH – The Zenithhalle once again shone in the splendor of a traditional Oktoberfest tent when the 18th WerbeWiesn, the major trade fair for promotional products, opened its doors. With an impressive Bavarian sky, a charming alpine hut and delicious delicacies to go, the organizers ensured the culinary well-being of 126 exhibiting companies and 856 enthusiastic guests.

Nine renowned promotional products distributors from the Bavarian region – including admixx, AmedeA, BDA, dkpromotion, EIDEX, Hagemann, kicks-promotion, products & more and w+i – invited their customers to this unique trade fair event. A real highlight was the Christkindl area, which was festively decorated with a decorated, four-meter-high Christmas tree and created a magical atmosphere in the hall.

Trade visitors from the marketing and purchasing departments of large, medium-sized and small companies took the opportunity to find out about the latest trends and innovative ideas in the field of advertising materials. The 5,000 square meter Zenith Hall was packed with a variety of promotional products from the fields of textiles, food and confectionery, suitcases and bags, displays, electronics, household and living, outdoor, toys, calendars and print products as well as various advertising materials. Numerous large and well-known brand manufacturers presented their products and were available for technical discussions.

Translated with DeepL.com